Heavily reliant on excel to plan work, the directors of ABC Ltd recognised the need to systemise the process. The current way of working was damaging growth with regular jobs being missed and quotes getting buried.
Many people assume that marketing automation refers to email marketing, that’s true to some extent as it builds on your email marketing strategies to produce more superior results.
There has been a lot of talk about the Internet of Things (IoT) lately. But what is it? We have written this blog to explain what IoT is and how it might affect your company.
Directors are investing in bespoke software systems to ensure their business is in a position to deliver what the customer wants. We'll take you through 4 steps to shape your ideas into a workable software solution.
Whereby customer information, stored in an electronic database, is used for targeted marketing. Information can be a mixture of what's gleaned from previous interactions with customers and outside sources.
The simplicity of Microsoft Excel makes it a first choice for many businesses. Excel is easy to get started with and can feel like a permanent solution.
However, over time problems often arise as more and more spreadsheets are created.
Halloween Graphic made by Andy Gaut of Objective
Getting visitors to click on your website could be considered a science or an art.
A/B testing makes it a science.
What Button Makes You Click?
As Sitecore development partners we’d like to share some findings of Sitecore’s recently commissioned study ‘The CEO’s Personal Touch’.