Product recommendation engines have become very popular business tools to deliver personalised content to customers at the most opportune time. Here we look at how they function and what they can do for you.
Poor quality data can seriously harm your business. It can lead to bad analysis and even worse, bad business decisions. These bad business decisions can then have adverse effects on how your business performs and...
Here we’ll look at using artificial intelligence (AI) and machine learning within the segmentation process to get the best out of your resources and data, and help you achieve your business goals.
You've decided to invest in a bespoke software system for your business, therefore it makes sense to work with your software provider to create a specification. In this blog we explore the reasons why you should have one.
Effective resource planning can be the difference between success and failure for your business. Here we take a look at three solutions to resource planning, along with the benefits and drawbacks of each method...
Here at Objective we've been working with companies large and small for almost 30 years. In that time we have learnt what questions to ask our clients to get the best out of their investment in software development.
Inaccurate and incomplete structured data is bad for business, especially in terms of profitability.
So what are the consequences of companies relying on their poor data quality and how can it be prevented?
Heavily reliant on excel to plan work, the directors of ABC Ltd recognised the need to systemise the process. The current way of working was damaging growth with regular jobs being missed and quotes getting buried.
You have probably been the customer of a company that uses their software on tablets and mobiles. So, is it time your company extended the use of your database to mobiles?