Microsoft’s Power BI is a business intelligence service, which has the ability to provide interactive visualisations with self-service capabilities. Along with a desktop interface, Power BI provides cloud based services, meaning it can be accessed from anywhere with an internet connection.
Power BI dashboards aggregate data with visuals all to one location. With a little help from our data scientists here at Objective, dashboards can be customised to create insightful visualisations, giving you the analytics needed to answer your crucial business questions.
The Advantages of Power BI
Many clients, including marketers and analysts have been overwhelmed by the power of Power BI. Here are just a few reasons as to why…
- It’s Quick – Once a dashboard has been set up and connected to your data source it’s ready to go… forever! There’s no need to rebuild a new dashboard every month for the next month’s reporting, as the data will already be imported and instantaneously accessed.
- It’s Effective – Having all of your data in one location allows for much better decision making. With all of your marketing and sales data being fed into Power BI, you’ll get visuals which empower you with information needed to make strategic, intelligent business decisions.
- It’s Simple – Whilst looking at tables and tables of data may not be fully understandable to everyone, BI visualisations are attractive and can be comprehended simply. This means that communication is a lot clearer between all.
- It’s Accessible – Microsoft’s Power BI can be accessed either through a desktop client or can be uploaded to the cloud; meaning you can take it with you on your laptop or mobile device.
- It’s Cost Effective – Power BI works on a monthly subscription which is at a much reduced cost when compared to other similar solutions on the market place.
Power BI Dashboards
The dashboards are completely customisable. They can contain as many or a little visualisations and graphics as you want. Here at Objective we also have the ability to use R integration to produce R visualisations. All the data can then be affected by slicers, which allow you to break up your data in sets, for example only showing male or female data sets. This allows you to compare how effective your strategies have been at targeting certain markets.
We can also train your employees on how to effectively use Microsoft’s Power BI; allowing you to modify your models and integrate your data on the go.
Contact us if you’re interested in what Objective and Power BI can do for you.
You may also be interested in data analytics, using your data to predict the best strategies for your businesses’ future.