Once again Google has shaken up the search landscape with the introduction of new technologies that provide new opportunities to businesses. The latest big change is the introduction of “App Indexing”.
Many people assume that marketing automation refers to email marketing, that’s true to some extent as it builds on your email marketing strategies to produce more superior results.
Take outs from webinar courtesy of Chartered Institute of Marketing – August 2015
With more of us working remotely and using tablets and mobiles it is only natural there has been a shift towards ‘working in the cloud’. In this blog we will evaluate the advantages and disadvantages of having a web app.
Useful take outs from the 9th Digital Marketing Conference hosted by Chartered Institute of Marketing. The sell-out event offered expert speakers on digital, cutting edge content and some lively discussion.
Just like marketing and advertising, SEO is a complex and ongoing process. To win in search, you need to follow a long-term strategy.
There has been a lot of talk about the Internet of Things (IoT) lately. But what is it? We have written this blog to explain what IoT is and how it might affect your company.
New technology allows hoteliers to reach out directly to their guests to cut out the middleman. But instead we've seen intermediaries - online travel agents entering the market. What should hotels do next?
Businesses must effectively manage their marketing budget if they are to survive in today’s competitive environment.