Increase Your Digital Presence With A CMS
Content Management Systems are essential for companies who need an efficient and cost-effective method of managing their digital content.
Companies with an online presence are becoming increasingly aware of the importance of content. Websites that are regularly updated with interesting blog posts, articles, videos or forum threads will attract more traffic and receive better conversions. However, it can be difficult to handle such an abundance of digital content without having an efficient strategy in place for publishing, editing and archiving it. Therefore, many businesses will find working with a content management system to be an ideal solution for their website.
What Is A Content Management System?
A CMS is a front-end user interface that allows multiple employees to create, modify and publish content such as webpages or blog posts for their site. Even those with limited web skills will find a CMS to be user-friendly and easy to navigate, whilst advanced users with more expertise will be able to download various plug-ins which can be attached to the system. These are able to support critical business development tasks such as SEO, data insights, security or performance.
Content management systems are also entirely flexible and can suit a vast range of businesses from SME through to large magazine or eCommerce sites. Many companies also choose to implement a CMS for their in-house systems in the form of an internal portal or even a client log-in portal.
In the past, static websites were published to the Internet and would remain there unmodified for a long period of time. Due to the complex coding of older sites, web development teams would usually be called upon to carry out all alterations. This was not a cost-effective approach so consequently a large number of unedited and inaccurate websites would sit on the Internet, losing traffic in the process.
Now that content management systems exist, it is simple for companies to update their pages. Uploading or editing pages doesn’t need to be the responsibility of a single webmaster or development team, but can instead be delegated across multiple people or departments in an organisation. User profiles on CMS platforms such allow various permissions to be set depending on the level of responsibility you wish to assign to a specific account, or which areas of a website you wish a user to modify. This encourages more efficient collaboration, reduces overheads and appeals to site visitors who want to view accurate and relevant content on an ongoing basis. For example, a user can be assigned as a contributor, who can post content that requires approval from an editor. This ensures that all business content can be approved prior to publication.
CMS platforms are also seamlessly integrated with the most current SEO techniques. Search engine optimisation is the method of making your web pages visible in Google’s search results for various key phrases that are important to the site’s niche or industry. Web content management systems make it easy to optimise your content for on-page SEO factors, as the CMS can allow easy editing of metatags such as titles, descriptions and keywords, without the need to manually edit complex page code. This important step will help to guide your SEO strategy and assists in giving your content a ranking boost.
A CMS platform offers flexible multi-user collaboration which can expand or even shrink to accommodate the size of your business. If your company relies on its digital audience, then now is the time to consider using a CMS to boost your online profile.
This blog was written by Danielle Haley of Freelance SEO Essex, a search engine optimisation company based in Great Baddow Essex. For more information on SEO, PPC or any other aspect of search marketing, please contact the agency directly.