How does lead scoring work?
With lead scoring, the marketing team can identify and prioritise the leads. They send the qualified ones directly to the sales team and nurture the ones that are not yet ready for a purchase. And lead scoring lets you know in real time which campaigns and activities bring in the best leads.
Objective can integrate analytical databases for lead scoring, meaning you can set up the scoring rules and scores based on dozens of types of interactions in the customer journey.
Get in touch today to make lead scoring part of your marketing intelligence reporting.
Lead scoring helps sales focus their efforts on the highest potential leads and highlights warm leads which should enter a nurturing marketing campaign.
When a sales-ready lead is defined, you can set up the rules in the marketing intelligence system so all anonymous and identified leads are ranked against your definition, which can determine the precise point when a lead is ready to begin conversion.