One of the key things to remember, is digital marketing is all about people connecting rather than the actual technology. Digital tools provide new and exciting platforms that can be used to connect with people in increasingly diverse and relevant ways.
You don’t need to understand the technology. That’s our job and we love it! It’s more about understanding how people use digital technology and how your organisation can leverage that to engage with them more effectively.
We can help by creating new bespoke software add-ons or recommending the best digital tools to attract, engage and retain your customers.
We can help you communicate, engage and convert interest into sales through tried and tested digital marketing techniques.
Lara Fox, Head of Digital, Objective IT
Search Engine Optimisation Services - from Objective IT
Your website is the first step on your digital journey. To earn a strong return from your initial investment, you need to make sure your site is in a position to be seen by potential customers.
The search engine marketing consultants at Objective IT will use the latest creative thinking SEO tactics to optimise your website in all the major search engines. Through extensive onsite analysis, ethical link building and traffic-boosting content marketing methods, we’ll improve your organic ranking positions to create more leads, enquiries and sales for your business.
We’ll look at every single aspect of your site. Assessing everything from the meta-data on each page to your website’s overall ability to convert traffic into sales.
Our SEO services can be bundled with our web development and design services or stand alone.
For more information on our tailored SEO packages, and to discover how we can help transform your web presence, please contact us.
We don’t consider SEO to be a short-term route to market – we want to establish strong relationships with our clients to help them grow their campaign steadily and within budget for sustainable, long-term business growth.
Unlike many other local Essex SEO companies, we operate under flexible arrangements and never tie our clients into long-term agreements. This approach ensures that clients stay with us because they’re seeing great results, not because they have to!
Our SEO Starter Packs
We offer comprehensive SEO starter packages to help get your SEO campaign up and running. A typical SEO starter pack from Objective IT includes:
Google Analytics Installation
Google’s Analytics suite allows you to find out where your web traffic is coming from and understand the way in which users are interacting with your website.
Google Webmaster Tools Setup
Get important information on your search engine visibility and work in-line with Google to ensure your site meets all of the search engine’s guideline requirements.
Google + Profile Setup
Connect and share content with Google’s own social network (and get your hands on some high quality backlinks too!).
Google Places/Maps Listing Setup
Claim your business and pin your location to entice visitors from your local area.
Unique Meta Titles and Descriptions for up to 20 Pages on Your Site
Amend and refine your page meta-data to ensure it accurately reflects the content.Objective is able to offer SEO services to companies in Essex and throughout the rest of the UK.
Contact us for the latest prices and to arrange your SEO starter pack
Once you have a website that’s designed from a digital marketing perspective (for example it’s mobile friendly offering a tailored experience on each device, or is built using a responsive design platform to adapt to mobile and tablet screen sizes), it’s time to start using web tools to cultivate and nurture relationships.
Personalisation is about delivering the right web content to the right customer at the right time to develop customer loyalty. Getting it right means using information stored on the company database such as demographics, lifestyle, purchase history, likes and dislikes to personalise content on returning web visitors.
We work with the Telerik Sitefinity web development platform and development controls, which provide web tools to profile content and respond to visitor behaviour with personalised content.
Contact us to discuss your website and web personalisation
Getting visitors to click on your website can be considered a science or an art. A/B testing makes it a science.
A/B testing means you have two versions of an element (A & B) and a metric that defines success. To determine the preferred version, you subject both versions to test simultaneously. Simple online tests on visitor behaviour using A/B testing can significantly improve your website’s click through rate.
Contact us for more information on A/B testing.
Writing Effective Web Content
Customers take paths through your website when they are in decision making mode. It’s important to understand each phase of the journey, to ensure the best web content is displayed to meet each point to encourage a favourable decision.
Nurture, Test and Reward cycles can be built so that visitor commitment can be tested - for example, a discount code in exchange for a completed personal profile. The more tailored the content is to your audience, the more effective it will be.
Objective’s copywriting team is able to produce original, attention grabbing web content for any application, in any industry. Whatever your message, we’ll work closely with you to ensure all copy is written in your brand 'tone of voice'.
Get in touch to talk about our web content writing services.
Email Marketing Tools
Email marketing is one of the most powerful elements in your digital marketing toolbox. It lets you communicate with your customers through an accepted digital channel. Email marketing is a blend of marketing savvy copy and timely relevance. In its simplest form it’s an email sent to your customer list which contains an offer or useful information and a ‘call to action’.
Sending the right type of email at the right time with content relevant to your contacts will boost engagement levels and increase sales conversions. This is where a customer database / CRM comes in – it allows you to record all your customer’s preferences and the products or services they might be interested in, allowing you to segment the data accordingly.
Building and integrating databases that work cohesively with email marketing tools is where we can help, and we can introduce you to our email marketing agency partners to deliver email marketing services.
Contact us to discuss the best approach for using email marketing tools and building and integrating databases.
Email Marketing Agency
Our email marketing agency partners offer efficient online dialogue - clever email marketing campaigns in B2B and B2C across all sectors. Whether you need newsletters, email campaigns for new business, customer retention marketing or lifecycle marketing, as well as trigger emails or welcome emails, we can introduce you to the perfect partner.
Your campaigns no longer need to be quarterly, monthly or weekly - they can be 24-7.
Whether you want to strengthen customer loyalty, boost sales or grow your mailing list, contact us to discuss developing your email marketing.
Objective IT offers a selection of digital marketing tools and services to companies in Essex and across the UK.
For more information on our digital marketing services, and to discover how digital tools can help transform your marketing communications, please contact a member of our digital team +44 (0)1245 330360